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+1
+
+00:00:07,491 --> 00:00:08,051
+
+这一节
+
+
+
+2
+
+00:00:08,304 --> 00:00:11,321
+
+我们跟大家分享的是三口诀
+
+
+
+3
+
+00:00:11,632 --> 00:00:13,697
+
+首先说什么叫三口诀
+
+
+
+4
+
+00:00:13,946 --> 00:00:17,506
+
+三口诀就是说讲话
+
+
+
+5
+
+00:00:17,759 --> 00:00:20,194
+
+有两个以上观点的时候
+
+
+
+6
+
+00:00:20,568 --> 00:00:23,695
+
+你要想办法把它很巧妙的
+
+
+
+7
+
+00:00:24,008 --> 00:00:25,008
+
+勾连起来
+
+
+
+8
+
+00:00:25,321 --> 00:00:27,570
+
+这就像是我们吃羊肉串
+
+
+
+9
+
+00:00:27,820 --> 00:00:29,320
+
+为什么要用一根铁丝
+
+
+
+10
+
+00:00:29,569 --> 00:00:30,696
+
+把它给串起来呢
+
+
+
+11
+
+00:00:31,007 --> 00:00:32,196
+
+是为了好抓
+
+
+
+12
+
+00:00:32,506 --> 00:00:34,213
+
+那么我们观点为什么
+
+
+
+13
+
+00:00:34,464 --> 00:00:36,530
+
+要想办法把它巧妙的给勾连
+
+
+
+14
+
+00:00:36,778 --> 00:00:37,967
+
+给串联起来呢
+
+
+
+15
+
+00:00:38,216 --> 00:00:39,588
+
+是为了好记
+
+
+
+16
+
+00:00:39,902 --> 00:00:44,529
+
+举个例子 三农
+
+
+
+17
+
+00:00:44,839 --> 00:00:50,213
+
+农村问题关键是要解决三农问题
+
+
+
+18
+
+00:00:50,526 --> 00:00:53,526
+
+这个三农是哪三农
+
+
+
+19
+
+00:00:53,838 --> 00:00:58,775
+
+农村 农业 农民
+
+
+
+20
+
+00:00:59,028 --> 00:01:01,526
+
+那么为什么把它浓缩成两个字
+
+
+
+21
+
+00:01:01,777 --> 00:01:03,214
+
+变成三农呢
+
+
+
+22
+
+00:01:03,528 --> 00:01:06,089
+
+这就是一种口诀化的表述
+
+
+
+23
+
+00:01:06,402 --> 00:01:08,902
+
+原来是六个字三个观点
+
+
+
+24
+
+00:01:09,212 --> 00:01:11,775
+
+经过这么一压缩变成三农
+
+
+
+25
+
+00:01:12,028 --> 00:01:13,337
+
+就特别的好记忆
+
+
+
+26
+
+00:01:13,713 --> 00:01:17,711
+
+再比方说我们常说的三军仪仗队
+
+
+
+27
+
+00:01:17,961 --> 00:01:19,838
+
+这个三军指什么
+
+
+
+28
+
+00:01:20,027 --> 00:01:22,674
+
+海军 陆军 空军
+
+
+
+29
+
+00:01:22,986 --> 00:01:25,673
+
+也是通过这种口诀化的方法压缩
+
+
+
+30
+
+00:01:25,985 --> 00:01:29,234
+
+说起来非常的简洁又非常的好记
+
+
+
+31
+
+00:01:29,613 --> 00:01:34,863
+
+2008年金融风暴之后
+
+
+
+32
+
+00:01:35,178 --> 00:01:38,361
+
+为了能够抵御金融风暴
+
+
+
+33
+
+00:01:38,737 --> 00:01:42,172
+
+国家投入了4万亿
+
+
+
+34
+
+00:01:42,423 --> 00:01:43,984
+
+来刺激经济的发展
+
+
+
+35
+
+00:01:44,235 --> 00:01:45,549
+
+主要投向哪儿了呢
+
+
+
+36
+
+00:01:45,862 --> 00:01:49,050
+
+投向了铁公基
+
+
+
+37
+
+00:01:49,358 --> 00:01:52,047
+
+这个铁公基是什么意思呢
+
+
+
+38
+
+00:01:52,361 --> 00:01:57,235
+
+绝对不是指的一毛不拔的铁公鸡
+
+
+
+39
+
+00:01:57,611 --> 00:02:01,359
+
+而是指的铁是铁路 公是公路
+
+
+
+40
+
+00:02:01,610 --> 00:02:04,486
+
+基是基础设施建设
+
+
+
+41
+
+00:02:04,799 --> 00:02:06,548
+
+你看把这三个字
+
+
+
+42
+
+00:02:06,861 --> 00:02:10,358
+
+很巧妙的借用了这样一个俗语
+
+
+
+43
+
+00:02:10,672 --> 00:02:12,987
+
+用在这里又非常的生动
+
+
+
+44
+
+00:02:13,235 --> 00:02:15,921
+
+非常的鲜活又非常的好记
+
+
+
+45
+
+00:02:16,234 --> 00:02:19,608
+
+这种口诀化的表述其实自古就有
+
+
+
+46
+
+00:02:19,921 --> 00:02:22,110
+
+是我们中国一种非常优良的
+
+
+
+47
+
+00:02:22,360 --> 00:02:24,610
+
+表达的一种传统
+
+
+
+48
+
+00:02:24,924 --> 00:02:28,298
+
+比方说四书五经
+
+
+
+49
+
+00:02:28,610 --> 00:02:32,922
+
+中国的经典就叫做四书五经
+
+
+
+50
+
+00:02:33,297 --> 00:02:34,107
+
+四书指什么
+
+
+
+51
+
+00:02:34,359 --> 00:02:37,546
+
+就是《论语》《孟子》
+
+
+
+52
+
+00:02:37,858 --> 00:02:40,106
+
+《大学》《中庸》
+
+
+
+53
+
+00:02:40,421 --> 00:02:43,295
+
+四本书一压缩就叫做四书
+
+
+
+54
+
+00:02:43,671 --> 00:02:44,546
+
+五经是什么呢
+
+
+
+55
+
+00:02:44,858 --> 00:02:47,297
+
+是《诗经》《书经》 
+
+
+
+56
+
+00:02:47,610 --> 00:02:51,044
+
+《礼经》《易经》和《春秋》
+
+
+
+57
+
+00:02:51,356 --> 00:02:55,855
+
+那么合起来就叫做四书五经
+
+
+
+58
+
+00:02:56,174 --> 00:02:58,546
+
+四个字就把中国传统经典
+
+
+
+59
+
+00:02:58,857 --> 00:03:02,732
+
+最精华的这些内容给合在了一起
+
+
+
+60
+
+00:03:03,043 --> 00:03:07,294
+
+再比方说骄傲这两个字
+
+
+
+61
+
+00:03:07,667 --> 00:03:10,042
+
+我们现在都习惯于表达一个意思
+
+
+
+62
+
+00:03:10,358 --> 00:03:12,108
+
+这个人骄傲自满 骄傲自大
+
+
+
+63
+
+00:03:12,420 --> 00:03:15,105
+
+实际上骄和傲是两个意思
+
+
+
+64
+
+00:03:15,418 --> 00:03:17,356
+
+骄是什么 傲是什么
+
+
+
+65
+
+00:03:17,668 --> 00:03:20,105
+
+骄就是说一个人没有本事
+
+
+
+66
+
+00:03:20,481 --> 00:03:22,229
+
+盲目的傲慢 骄傲
+
+
+
+67
+
+00:03:22,418 --> 00:03:26,034
+
+盲目的傲慢 这叫骄
+
+
+
+68
+
+00:03:26,344 --> 00:03:27,531
+
+什么叫傲呢
+
+
+
+69
+
+00:03:27,846 --> 00:03:30,284
+
+傲就是这个人确确实实有本事
+
+
+
+70
+
+00:03:30,595 --> 00:03:34,033
+
+但是有了本事以后就骄傲自满
+
+
+
+71
+
+00:03:34,344 --> 00:03:37,095
+
+目空一切 这个叫傲
+
+
+
+72
+
+00:03:37,469 --> 00:03:38,968
+
+所以骄和傲实际上
+
+
+
+73
+
+00:03:39,281 --> 00:03:40,408
+
+也是两个意思
+
+
+
+74
+
+00:03:40,719 --> 00:03:44,969
+
+那么我在清华深圳研究院
+
+
+
+75
+
+00:03:45,219 --> 00:03:46,281
+
+给总裁班上课的时候
+
+
+
+76
+
+00:03:46,595 --> 00:03:48,283
+
+做了这个口诀化的
+
+
+
+77
+
+00:03:48,474 --> 00:03:51,734
+
+讲完之后让大家做一个现场练习
+
+
+
+78
+
+00:03:52,044 --> 00:03:53,232
+
+结果有一个企业
+
+
+
+79
+
+00:03:53,483 --> 00:03:55,916
+
+生产矿泉水的企业
+
+
+
+80
+
+00:03:56,230 --> 00:03:57,040
+
+这个老总呢
+
+
+
+81
+
+00:03:57,354 --> 00:03:58,353
+
+他就把他们自己的
+
+
+
+82
+
+00:03:58,603 --> 00:04:01,042
+
+企业生产的矿泉水特点
+
+
+
+83
+
+00:04:01,292 --> 00:04:02,605
+
+概括出来了
+
+
+
+84
+
+00:04:02,854 --> 00:04:03,352
+
+叫什么呢
+
+
+
+85
+
+00:04:03,604 --> 00:04:05,539
+
+他说我们企业生产的矿泉水叫
+
+
+
+86
+
+00:04:05,917 --> 00:04:07,666
+
+天 安 门
+
+
+
+87
+
+00:04:08,041 --> 00:04:09,664
+
+天安门什么意思呢
+
+
+
+88
+
+00:04:10,040 --> 00:04:10,917
+
+他说天
+
+
+
+89
+
+00:04:11,229 --> 00:04:15,977
+
+就说我们的产品是天然的矿泉水
+
+
+
+90
+
+00:04:16,414 --> 00:04:17,228
+
+是天然
+
+
+
+91
+
+00:04:17,541 --> 00:04:20,858
+
+那么安是什么呢 是安全
+
+
+
+92
+
+00:04:21,165 --> 00:04:24,102
+
+安是什么呢
+
+
+
+93
+
+00:04:24,417 --> 00:04:26,413
+
+就是非常的安全
+
+
+
+94
+
+00:04:26,728 --> 00:04:29,603
+
+他们的生产工艺把关非常的严格
+
+
+
+95
+
+00:04:30,039 --> 00:04:32,103
+
+所以他们的产品非常的安全
+
+
+
+96
+
+00:04:32,412 --> 00:04:36,103
+
+什么叫门呢 叫送货上门
+
+
+
+97
+
+00:04:36,353 --> 00:04:39,100
+
+只要在珠江三角洲任何一个城市
+
+
+
+98
+
+00:04:39,290 --> 00:04:41,709
+
+他们都可以送货上门
+
+
+
+99
+
+00:04:41,959 --> 00:04:45,021
+
+你看合起来天安门
+
+
+
+100
+
+00:04:45,333 --> 00:04:48,834
+
+借用了一个建筑的名称
+
+
+
+101
+
+00:04:49,146 --> 00:04:52,022
+
+就作为了他们企业产品的
+
+
+
+102
+
+00:04:52,271 --> 00:04:53,269
+
+三个特点
+
+
+
+103
+
+00:04:53,645 --> 00:04:54,959
+
+还有这样一个成语
+
+
+
+104
+
+00:04:55,269 --> 00:04:57,397
+
+被北京大学的才子们
+
+
+
+105
+
+00:04:57,707 --> 00:04:59,020
+
+巧妙的借用过来
+
+
+
+106
+
+00:04:59,272 --> 00:05:01,209
+
+作为介绍北京大学
+
+
+
+107
+
+00:05:01,523 --> 00:05:03,584
+
+三个标志性的景物或者建筑
+
+
+
+108
+
+00:05:03,957 --> 00:05:06,960
+
+叫北京大学一塔湖图
+
+
+
+109
+
+00:05:07,270 --> 00:05:09,333
+
+这个塔是什么意思
+
+
+
+110
+
+00:05:09,582 --> 00:05:14,646
+
+塔是博雅塔 湖是未名湖
+
+
+
+111
+
+00:05:15,083 --> 00:05:18,267
+
+图是图书馆
+
+
+
+112
+
+00:05:18,645 --> 00:05:23,643
+
+你看一塌糊涂这里是一塔湖图
+
+
+
+113
+
+00:05:24,018 --> 00:05:27,833
+
+巧妙的借用了这个成语来介绍了
+
+
+
+114
+
+00:05:28,209 --> 00:05:30,831
+
+串联了北京大学的三个景观
+
+
+
+115
+
+00:05:31,143 --> 00:05:32,144
+
+这种口诀化的方法
+
+
+
+116
+
+00:05:32,519 --> 00:05:33,830
+
+在表达观点的时候
+
+
+
+117
+
+00:05:34,145 --> 00:05:36,519
+
+特别能够达到好听好记的目的
+
+
+
+118
+
+00:05:36,831 --> 00:05:38,455
+
+所以我自己在讲课当中
+
+
+
+119
+
+00:05:38,767 --> 00:05:42,141
+
+都一直很习惯的把它运用在
+
+
+
+120
+
+00:05:42,520 --> 00:05:44,456
+
+表述自己的观点当中
+
+
+
+121
+
+00:05:44,767 --> 00:05:46,582
+
+我不知道大家有没有印象
+
+
+
+122
+
+00:05:46,892 --> 00:05:48,767
+
+我们前面讲的双人舞理论
+
+
+
+123
+
+00:05:49,080 --> 00:05:49,767
+
+是什么呢
+
+
+
+124
+
+00:05:50,081 --> 00:05:51,329
+
+手舞足蹈有个舞
+
+
+
+125
+
+00:05:51,579 --> 00:05:53,830
+
+眉飞色舞有个舞
+
+
+
+126
+
+00:05:54,208 --> 00:05:58,391
+
+又巧妙的借用了舞蹈的一个语汇
+
+
+
+127
+
+00:05:58,767 --> 00:06:00,644
+
+所以叫做双人舞理论
+
+
+
+128
+
+00:06:00,891 --> 00:06:03,270
+
+还有前面讲的三美 
+
+
+
+129
+
+00:06:03,581 --> 00:06:04,706
+
+练习耳语法
+
+
+
+130
+
+00:06:05,146 --> 00:06:06,271
+
+第一 可以美声 
+
+
+
+131
+
+00:06:06,581 --> 00:06:08,269
+
+第二 可以美身
+
+
+
+132
+
+00:06:08,520 --> 00:06:10,083
+
+第三 可以美神
+
+
+
+133
+
+00:06:10,393 --> 00:06:12,393
+
+这都是借用了我们传统的
+
+
+
+134
+
+00:06:12,644 --> 00:06:14,458
+
+这种口诀化的表述
+
+
+
+135
+
+00:06:14,771 --> 00:06:17,019
+
+便于大家对我讲课的观点
+
+
+
+136
+
+00:06:17,332 --> 00:06:18,644
+
+加深记忆
+
+
+
+137
+
+00:06:19,021 --> 00:06:22,018
+
+我自己在讲演讲口才课当中
+
+
+
+138
+
+00:06:22,271 --> 00:06:24,643
+
+还有一个每一节课
+
+
+
+139
+
+00:06:24,894 --> 00:06:25,893
+
+我都会给大家有一个
+
+
+
+140
+
+00:06:26,145 --> 00:06:27,958
+
+人生感悟的分享
+
+
+
+141
+
+00:06:28,270 --> 00:06:31,082
+
+这个分享都是每次讲一个观点
+
+
+
+142
+
+00:06:31,520 --> 00:06:33,519
+
+然后会给大家介绍
+
+
+
+143
+
+00:06:33,769 --> 00:06:35,957
+
+举一些例子来说明这个观点
+
+
+
+144
+
+00:06:36,268 --> 00:06:37,894
+
+那么在讲这个
+
+
+
+145
+
+00:06:38,215 --> 00:06:39,392
+
+人生感悟分享的时候
+
+
+
+146
+
+00:06:39,705 --> 00:06:41,457
+
+是同学们特别喜欢听的
+
+
+
+147
+
+00:06:41,892 --> 00:06:43,832
+
+这其中我就很多都用了
+
+
+
+148
+
+00:06:44,083 --> 00:06:45,207
+
+这种口诀化的表述
+
+
+
+149
+
+00:06:45,392 --> 00:06:49,020
+
+比方说介绍这个忠孝的孝
+
+
+
+150
+
+00:06:49,335 --> 00:06:51,459
+
+就是一个人要有孝心
+
+
+
+151
+
+00:06:51,773 --> 00:06:53,270
+
+要孝敬自己的父母
+
+
+
+152
+
+00:06:53,585 --> 00:06:55,086
+
+那么这个孝字
+
+
+
+153
+
+00:06:55,459 --> 00:06:58,147
+
+我就结合着当前大学生的情况
+
+
+
+154
+
+00:06:58,461 --> 00:06:59,959
+
+把它做了一个口诀化的
+
+
+
+155
+
+00:07:00,271 --> 00:07:01,772
+
+分论点的表述
+
+
+
+156
+
+00:07:02,085 --> 00:07:07,335
+
+叫做口孝 钱孝和才孝
+
+
+
+157
+
+00:07:07,647 --> 00:07:08,833
+
+什么叫口孝呢
+
+
+
+158
+
+00:07:09,083 --> 00:07:11,146
+
+就是语言上孝敬父母
+
+
+
+159
+
+00:07:11,460 --> 00:07:13,084
+
+我们大学生大部分都是
+
+
+
+160
+
+00:07:13,393 --> 00:07:14,332
+
+在外地读书
+
+
+
+161
+
+00:07:14,645 --> 00:07:15,645
+
+父母很牵挂
+
+
+
+162
+
+00:07:15,960 --> 00:07:18,145
+
+你每天能给父母打一个电话
+
+
+
+163
+
+00:07:18,459 --> 00:07:21,081
+
+发一个短信或者是网上
+
+
+
+164
+
+00:07:21,332 --> 00:07:22,021
+
+做一个聊天
+
+
+
+165
+
+00:07:22,338 --> 00:07:23,519
+
+父母就非常的开心
+
+
+
+166
+
+00:07:23,831 --> 00:07:25,090
+
+这就是口孝
+
+
+
+167
+
+00:07:25,519 --> 00:07:27,709
+
+第二个叫钱孝
+
+
+
+168
+
+00:07:28,017 --> 00:07:30,520
+
+钱孝就是金钱上的孝顺
+
+
+
+169
+
+00:07:30,833 --> 00:07:32,270
+
+你在外读书
+
+
+
+170
+
+00:07:32,643 --> 00:07:34,393
+