1005 lines
17 KiB
Plaintext
1005 lines
17 KiB
Plaintext
1
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00:00:06,997 --> 00:00:08,309
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好 各位同学
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2
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00:00:08,498 --> 00:00:09,999
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接下来跟大家分享
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3
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00:00:10,248 --> 00:00:12,000
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第三个实战技巧
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4
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00:00:12,372 --> 00:00:15,872
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叫四说结构
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5
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00:00:16,185 --> 00:00:18,437
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这个四说结构
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6
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00:00:18,750 --> 00:00:21,123
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是针对的很多同学
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00:00:21,435 --> 00:00:23,247
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在讲话的时候没有条理
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00:00:23,562 --> 00:00:24,934
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没有逻辑性
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9
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00:00:25,246 --> 00:00:27,249
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这个讲话结构不够清晰
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10
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00:00:27,498 --> 00:00:29,999
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层次不够分明的问题
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00:00:30,307 --> 00:00:32,121
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所特别有针对性的
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12
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00:00:32,434 --> 00:00:34,186
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什么叫四说结构呢
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13
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00:00:34,497 --> 00:00:36,558
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就是说讲话的这个框架
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14
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00:00:36,870 --> 00:00:37,809
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先后的顺序
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15
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00:00:38,124 --> 00:00:40,808
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第一是先总说
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16
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00:00:41,121 --> 00:00:42,684
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什么叫总说呢
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17
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00:00:42,996 --> 00:00:45,558
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就是说你在讲话的开头
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00:00:45,871 --> 00:00:46,748
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要开门见山
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19
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00:00:46,995 --> 00:00:49,307
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把我今天要讲几个小观点
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20
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00:00:49,623 --> 00:00:51,183
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先开始就亮出来
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00:00:51,435 --> 00:00:52,497
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这叫总说
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22
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00:00:52,870 --> 00:00:55,246
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然后是分说
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23
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00:00:55,557 --> 00:00:59,433
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分说就是开门见山亮完观点之后
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24
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00:00:59,746 --> 00:01:02,247
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按照顺序第一个小观点
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00:01:02,558 --> 00:01:05,121
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第二个小观点 第三个小观点
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00:01:05,496 --> 00:01:07,809
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排列开来之后按照先后顺序
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27
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00:01:08,185 --> 00:01:10,995
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分别来说明你的小观点
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00:01:11,371 --> 00:01:12,995
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这是分说
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00:01:13,307 --> 00:01:15,870
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再然后要细说
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30
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00:01:16,182 --> 00:01:19,682
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细说就是分论点说出来之后
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31
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00:01:20,055 --> 00:01:24,119
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还要用鲜活的事例去说明
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00:01:24,431 --> 00:01:25,247
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这个观点
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33
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00:01:25,557 --> 00:01:27,369
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这样你的讲话才会有说服力
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34
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00:01:27,744 --> 00:01:30,806
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这是第三个细说
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35
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00:01:31,183 --> 00:01:34,680
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就是要用事例去说明小观点
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00:01:35,120 --> 00:01:38,620
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第四个又是一个总说
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37
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00:01:39,055 --> 00:01:40,370
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就是整个讲话讲完了
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38
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00:01:40,682 --> 00:01:42,557
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再整个回顾一下
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39
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00:01:42,868 --> 00:01:45,931
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我今天跟大家分享了几个小观点
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40
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00:01:46,242 --> 00:01:50,306
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这样就能够让大家最后记得住
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41
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00:01:50,680 --> 00:01:52,555
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你讲了哪几个观点
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42
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00:01:52,806 --> 00:01:54,867
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所以四说结构就是
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43
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00:01:55,182 --> 00:01:57,554
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先总说 再分说
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44
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00:01:57,868 --> 00:02:00,867
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再细说 再总说
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45
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00:02:01,182 --> 00:02:03,306
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那么这种讲话的结构
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46
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00:02:03,680 --> 00:02:06,366
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不管是你有稿的致词
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47
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00:02:06,619 --> 00:02:10,803
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或者是脱稿的讲话都是用得上的
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48
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00:02:11,053 --> 00:02:14,053
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我们先来看一个IBM公司的
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49
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00:02:14,430 --> 00:02:18,867
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大中华区的总裁叫钱大群
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50
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00:02:19,243 --> 00:02:22,242
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他在参加南京苏宁电器
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51
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00:02:22,617 --> 00:02:23,427
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一个新项目
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52
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00:02:23,741 --> 00:02:25,243
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奠基典礼仪式上的时候
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53
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00:02:25,429 --> 00:02:26,492
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发表了一个贺词
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54
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00:02:29,003 --> 00:02:33,304
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尊敬的李省长 尊敬的杨部长
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55
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00:02:33,680 --> 00:02:37,927
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尊敬的杨书记 纪市长 李司长
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56
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00:02:38,176 --> 00:02:40,551
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以及尊敬的张近东董事长
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57
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00:02:40,988 --> 00:02:43,991
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各位领导 各位嘉宾 大家好
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58
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00:02:44,364 --> 00:02:46,990
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我在这里首先代表IBM公司
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59
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00:02:47,237 --> 00:02:51,739
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向苏宁总部的基地的奠基
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60
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00:02:52,116 --> 00:02:53,987
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致以热烈的祝贺
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61
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00:02:54,489 --> 00:02:56,676
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我想在这里发表我们
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62
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00:02:56,988 --> 00:02:58,678
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三个看法跟心愿
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63
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00:02:59,052 --> 00:03:00,303
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第一个是祝贺
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64
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00:03:00,739 --> 00:03:01,925
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第二个是祝愿
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65
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00:03:02,300 --> 00:03:04,551
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第三个是承诺
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66
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00:03:07,990 --> 00:03:08,737
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看了刚才这个视频
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67
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00:03:09,114 --> 00:03:10,049
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有没有注意到
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68
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00:03:10,425 --> 00:03:11,925
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钱大群是不是先讲
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69
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00:03:12,301 --> 00:03:14,738
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我今天讲三个意思
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70
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00:03:15,237 --> 00:03:16,552
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第一是祝贺
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71
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00:03:16,925 --> 00:03:18,802
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第二是祝愿
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72
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00:03:19,176 --> 00:03:21,299
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第三是承诺
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73
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他用的就是总分总的结构
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74
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00:03:25,925 --> 00:03:28,174
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先总说这三个关键词
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75
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00:03:28,552 --> 00:03:31,610
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然后再分别讲了他的祝贺
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76
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00:03:31,988 --> 00:03:33,925
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接着又讲了祝愿
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77
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00:03:34,237 --> 00:03:36,048
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接着又讲了承诺
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78
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00:03:36,425 --> 00:03:41,672
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致词是这样的用了四说结构
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79
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00:03:42,048 --> 00:03:43,425
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那么脱稿讲话
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80
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00:03:43,800 --> 00:03:46,487
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也会要用到这种结构
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81
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00:03:46,862 --> 00:03:49,236
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才能给人感觉条理很清楚
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82
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00:03:49,547 --> 00:03:52,047
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逻辑很分明的这样一种印象
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83
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00:03:52,359 --> 00:03:54,673
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我们再来看一个雷军
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84
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00:03:55,109 --> 00:03:56,422
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他的一个演讲
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85
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00:03:56,800 --> 00:04:01,299
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好 这里我就想跟大家分享一下
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86
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00:04:01,735 --> 00:04:05,674
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我对手机行业发展的未来的
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87
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00:04:06,048 --> 00:04:07,797
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几个趋势和大的观点
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88
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00:04:11,109 --> 00:04:12,858
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这个有三个趋势
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89
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00:04:13,487 --> 00:04:18,674
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第一个是手机的电脑化
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90
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00:04:19,236 --> 00:04:26,610
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也就是说手机会替代PC
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91
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成为大众最常用的终端
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92
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00:04:29,734 --> 00:04:34,858
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第二个就是整个行业的互联网化
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93
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00:04:35,357 --> 00:04:37,232
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也是刚才李市长讲到的
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94
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互联网和传统行业的融合
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95
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00:04:42,359 --> 00:04:43,610
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就是怎么利用互联网
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96
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00:04:44,047 --> 00:04:46,295
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来把原有的生意做得更好
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97
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00:04:46,733 --> 00:04:47,671
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这个互联网化
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98
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第三个的话
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99
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就是我们一直在讲的
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100
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整个行业未来发展的规律
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101
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00:04:53,852 --> 00:04:54,351
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是什么呢
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102
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00:04:54,599 --> 00:04:56,598
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是软件硬件互联网服务的
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103
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00:04:56,851 --> 00:04:58,163
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垂直一体化
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104
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00:04:58,538 --> 00:05:00,725
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因为只有这样做才能确保
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105
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00:05:01,161 --> 00:05:05,037
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整个用户体验和服务的体制
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106
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00:05:05,349 --> 00:05:08,288
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雷军的这个演讲
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107
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00:05:08,664 --> 00:05:10,098
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就是一个脱稿讲话
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108
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00:05:10,411 --> 00:05:12,097
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也就是说一个提纲讲话
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109
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00:05:12,474 --> 00:05:14,288
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事先是精心准备了提纲
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110
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00:05:14,600 --> 00:05:15,913
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提炼出了观点
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111
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00:05:16,350 --> 00:05:18,410
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但是在讲的时候就没有照本宣科
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112
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00:05:18,786 --> 00:05:20,348
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按照他自己提炼的观点
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113
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00:05:20,726 --> 00:05:22,535
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现场来给大家进行一些
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114
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00:05:22,847 --> 00:05:24,224
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口语化的分享
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115
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00:05:24,787 --> 00:05:26,349
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那么他在这个视频当中
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116
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00:05:26,723 --> 00:05:28,039
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也是先总说
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117
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00:05:28,347 --> 00:05:30,598
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我今天跟大家分享三个趋势
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118
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00:05:31,037 --> 00:05:34,785
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第一 是手机电脑化
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119
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00:05:35,163 --> 00:05:40,660
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第二 是整个行业的互联网化
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120
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00:05:41,036 --> 00:05:46,285
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第三 是软件硬件的一体化
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121
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00:05:46,661 --> 00:05:49,661
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好 下面我就先讲第一个观点
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122
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00:05:50,533 --> 00:05:52,474
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按照一二三又讲下去
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123
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00:05:52,848 --> 00:05:53,536
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通过看这两个视频
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124
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00:05:53,911 --> 00:05:56,972
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我们就能够看到一个好的
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125
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00:05:57,412 --> 00:05:59,285
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精彩的演讲
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126
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00:05:59,661 --> 00:06:01,787
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要想让观众听得明明白白
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127
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00:06:02,097 --> 00:06:02,595
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清清楚楚
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128
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00:06:02,786 --> 00:06:05,704
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四说结构是必不可少的
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129
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00:06:05,952 --> 00:06:07,889
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下面呢我们来做一个练习
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130
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00:06:08,202 --> 00:06:09,953
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这个练习是我自己
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131
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00:06:10,325 --> 00:06:13,266
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在主持北京大学的
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132
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00:06:13,579 --> 00:06:16,701
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著名经济学家周奇人教授
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133
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00:06:17,015 --> 00:06:18,264
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他的一个讲座的时候
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134
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00:06:18,577 --> 00:06:19,826
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我的一个开场白
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135
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00:06:20,266 --> 00:06:21,389
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大家看看我的开场白
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136
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00:06:21,703 --> 00:06:23,766
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是不是也用了四说结构呢
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137
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00:06:24,075 --> 00:06:26,140
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请大家来看我们的课件
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138
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00:06:26,516 --> 00:06:27,515
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我们来看这个课件
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139
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00:06:27,827 --> 00:06:29,325
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是不是用了四说结构
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140
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00:06:29,640 --> 00:06:35,388
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第一个总说 周奇人有三奇
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141
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00:06:35,765 --> 00:06:41,202
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身世奇 讲课奇 箭法奇
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142
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00:06:41,574 --> 00:06:42,638
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这是总说
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143
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00:06:43,014 --> 00:06:43,638
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分说呢
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144
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00:06:43,950 --> 00:06:47,764
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就分别对身世奇进行了讲解
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145
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00:06:48,074 --> 00:06:52,511
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然后讲课奇 箭法奇
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146
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00:06:52,887 --> 00:06:55,074
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在说完身世奇之后
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147
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00:06:55,511 --> 00:06:58,326
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说他曾经在大兴安岭
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148
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00:06:58,574 --> 00:07:00,264
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当了七年的猎手
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149
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00:07:00,575 --> 00:07:01,449
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虽然是一句话
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150
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00:07:01,761 --> 00:07:03,763
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但是这就是一个细说
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151
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00:07:04,074 --> 00:07:05,324
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是非常细致的
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152
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00:07:05,639 --> 00:07:07,639
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非常具体的介绍了
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153
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00:07:07,947 --> 00:07:09,575
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他的身世怎么奇的
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154
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00:07:09,887 --> 00:07:11,138
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你看一个经济学家
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155
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00:07:11,449 --> 00:07:13,139
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他怎么会跟一个猎户
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156
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00:07:13,447 --> 00:07:14,699
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跟一个打猎的人
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157
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00:07:15,010 --> 00:07:17,697
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在大兴安岭待七年联系起来呢
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158
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00:07:18,012 --> 00:07:20,886
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这个身世一听就觉得非常的奇特
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159
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00:07:21,199 --> 00:07:23,197
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而且数字非常的准确
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160
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00:07:23,512 --> 00:07:24,698
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地点也非常的明确
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161
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00:07:24,947 --> 00:07:26,634
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地点是哪儿 大兴安岭
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162
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00:07:26,886 --> 00:07:29,887
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具体的职业是什么 猎手
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163
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00:07:30,262 --> 00:07:34,513
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做了几年猎手呢 是七年的时间
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164
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00:07:34,821 --> 00:07:37,511
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这里都很具体 所以是细说
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165
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00:07:37,822 --> 00:07:40,509
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最后又是一个总说
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166
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00:07:40,886 --> 00:07:44,009
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有请三奇教授周奇人
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167
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00:07:44,323 --> 00:07:49,133
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所以这是我自己在
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168
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00:07:49,445 --> 00:07:50,823
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讲话实践的过程当中
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169
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00:07:51,133 --> 00:07:53,321
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运用四说的一个例子
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170
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00:07:53,636 --> 00:07:55,760
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接下来我们再跟大家分享一下
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171
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00:07:56,134 --> 00:07:58,945
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为什么讲话要用四说结构
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172
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00:07:59,385 --> 00:08:02,446
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讲话和读书
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173
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00:08:02,823 --> 00:08:06,073
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它是两种不同的传播方式
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174
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00:08:06,445 --> 00:08:08,134
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我们看书像什么呢
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175
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00:08:08,445 --> 00:08:10,884
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看书就像是坐公交车
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176
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00:08:11,258 --> 00:08:13,382
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我们听讲话像什么呢
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177
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00:08:13,760 --> 00:08:17,444
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就像是坐省际之间 城市之间的
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178
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00:08:17,817 --> 00:08:19,008
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那种长途大巴
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179
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00:08:19,259 --> 00:08:20,821
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这是什么意思呢
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180
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00:08:21,132 --> 00:08:22,570
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就是说读书的时候
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181
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00:08:22,821 --> 00:08:26,817
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我们可以看到这里弄不明白了
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182
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00:08:27,131 --> 00:08:29,257
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我就停下来回过头来
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183
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00:08:29,633 --> 00:08:31,755
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又到前面再看一看
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184
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00:08:32,130 --> 00:08:34,506
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弄懂弄通了再接着往下看
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185
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00:08:34,816 --> 00:08:35,881
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可以随处停顿
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186
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00:08:36,257 --> 00:08:37,192
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这像什么
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187
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00:08:37,504 --> 00:08:40,630
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这就像是公交车每一站都可以下
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188
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00:08:41,066 --> 00:08:43,757
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而我们听讲话
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189
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00:08:44,070 --> 00:08:45,191
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它是一种线性的传播
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190
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00:08:45,508 --> 00:08:46,694
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中间是不允许你停顿
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191
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00:08:47,007 --> 00:08:48,630
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不允许你下车的
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192
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00:08:49,006 --> 00:08:51,629
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你要根据这个讲话的人
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193
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00:08:52,007 --> 00:08:54,194
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他的思路他的讲话的脉络
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194
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00:08:54,507 --> 00:08:56,569
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一直往下听 一直往下走
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195
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00:08:56,881 --> 00:08:58,692
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比方说大家要在现场
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196
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00:08:59,068 --> 00:09:01,881
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听我做一个当众讲话的讲座
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197
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00:09:02,191 --> 00:09:03,816
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那么两个小时的讲座
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198
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00:09:04,066 --> 00:09:07,315
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大家你的思路要一直跟着
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199
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00:09:07,628 --> 00:09:09,444
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我讲话的这个提纲的脉络
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200
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00:09:09,755 --> 00:09:10,881
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一直往前走
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201
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00:09:11,254 --> 00:09:13,193
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你总不能听到中间了停下来
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202
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00:09:13,503 --> 00:09:15,441
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老师 刚才我那个没有记得住
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203
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00:09:15,753 --> 00:09:17,130
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你能不能再重新讲一遍
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204
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00:09:17,506 --> 00:09:20,441
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讲座是不允许出现这种情况的
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205
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00:09:20,815 --> 00:09:22,880
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所以这个就像是坐一个直达车
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206
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00:09:23,192 --> 00:09:24,441
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中间不允许下车
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207
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00:09:24,753 --> 00:09:26,816
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那么由于这种中间不允许下车
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208
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00:09:27,189 --> 00:09:30,379
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这就带来了这种讲话传播方式
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209
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00:09:30,752 --> 00:09:32,316
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它给我们的讲话结构
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210
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00:09:32,629 --> 00:09:33,876
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就提出了要求
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211
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00:09:34,190 --> 00:09:36,630
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我们的讲话结构就应该尽量的
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212
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00:09:37,001 --> 00:09:40,254
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非常的简洁 非常的明了
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213
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00:09:40,565 --> 00:09:43,003
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而且对你讲话当中的一些观点
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214
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00:09:43,378 --> 00:09:45,127
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要多次的重复
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215
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00:09:45,441 --> 00:09:48,439
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这样让观众一次听过去
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216
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00:09:48,690 --> 00:09:49,813
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就能够记得住了
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217
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00:09:50,126 --> 00:09:52,627
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所以我们四说还要达到的目的
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218
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00:09:53,002 --> 00:09:57,254
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第一个总说就是要开门见山
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219
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00:09:57,565 --> 00:09:59,812
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不要给听众造成任何的疑惑
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220
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00:10:00,128 --> 00:10:01,316
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让他明明白白
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221
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00:10:01,626 --> 00:10:03,503
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你要讲什么观点
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222
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00:10:03,875 --> 00:10:07,940
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而且讲几个观点 讲几条 讲几点
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223
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00:10:08,312 --> 00:10:11,125
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第一个分说它的目的
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224
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00:10:11,440 --> 00:10:13,188
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就是让听讲话的人
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225
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00:10:13,501 --> 00:10:15,503
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感觉到讲话的这个人
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226
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00:10:15,815 --> 00:10:18,125
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他的条理非常的清楚
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227
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00:10:18,502 --> 00:10:22,502
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他的一点二点三点层次条理清楚
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228
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00:10:22,814 --> 00:10:23,624
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逻辑性很强
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229
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00:10:23,875 --> 00:10:27,438
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那么第三个说是细说
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230
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00:10:27,814 --> 00:10:31,936
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细说是为了增强讲话的说服力
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231
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00:10:32,251 --> 00:10:34,061
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也就是我们在上一讲
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232
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00:10:34,376 --> 00:10:35,313
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跟大家分享的
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233
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00:10:35,626 --> 00:10:37,435
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要学会用二活的方式
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234
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00:10:37,748 --> 00:10:41,436
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举事例的方式来说明你的论点
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235
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00:10:41,749 --> 00:10:44,873
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就能够让你的论点增强说服力
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236
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00:10:45,185 --> 00:10:48,434
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那么四说最后为什么要
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237
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00:10:48,748 --> 00:10:50,125
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再增加一个总说
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238
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00:10:50,435 --> 00:10:54,312
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它的目的就是要强化听众
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239
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00:10:54,687 --> 00:10:57,998
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对你讲话的观点通过重复的方式
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240
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00:10:58,312 --> 00:11:01,437
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让听众最后脑子里再形成
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241
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00:11:01,748 --> 00:11:02,748
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|
一个完整的概念
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242
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00:11:03,125 --> 00:11:04,686
|
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|
今天这位演讲者
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243
|
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|
00:11:05,001 --> 00:11:06,686
|
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他一共讲了几个观点
|
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244
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|
00:11:07,000 --> 00:11:08,374
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如果我们分说完了
|
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245
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|
00:11:08,686 --> 00:11:10,497
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不再自己再汇总
|
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246
|
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|
00:11:10,875 --> 00:11:12,062
|
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把观点重复一遍的话
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247
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00:11:12,435 --> 00:11:14,247
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那么听众脑子里他的印象
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248
|
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|
00:11:14,623 --> 00:11:17,436
|
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就是一个分散的 是支离破碎的
|
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249
|
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00:11:17,809 --> 00:11:20,184
|
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所以通过这种四说
|
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250
|
|
|
|
00:11:20,498 --> 00:11:22,558
|
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就可以让我们的讲话传递
|
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251
|
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00:11:22,936 --> 00:11:25,558
|
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达到一个最好的效果
|
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